About us
Mission
To reduce the journey times of individual mobility with infrastructure that separates flows and interventions that lengthen nobody's journey.
Why we exist
Every day millions of people travel in their own vehicle: to get to work, to take children to school, to reach a hospital, to deliver, to care, to sell. The time they spend on the road is time taken from everything else. Yet the debate on urban mobility talks almost only about what must be removed: lanes, parking, access.
iMOVE was founded to shift the discussion to what can be built: redesigned nodes, separated flows, bypasses, car parks, signals that talk to one another, roads ready for new-generation vehicles.
No intervention may make travellers lose time. It is demonstrated beforehand, not afterwards.
What we do
- Prior studies. We define how to demonstrate, before intervening, that an intervention lengthens nobody's journey.
- Proposals. We set out concrete infrastructure interventions, with criteria for where they work and how they are assessed.
- Method. We develop a public index: for the prior study and for the verification afterwards.
- Positions. We take part in the debate, starting from three rules: no increase in travel time, separated flows, no to indiscriminate pedestrianisation.
Our principles
- No increase in travel time. An intervention that lengthens anyone's journey is not carried out.
- Study first. The prior study is the condition for intervening. Measurement afterwards only verifies it.
- Separated flows. Wherever possible flows are separated; any intervention that overlaps flows that were previously separate is rejected.
- Infrastructure before prohibition. First the alternative, then, if needed, the restriction.
- Individual mobility is a freedom. For many it is also the only practicable option.
- Technological neutrality. The vehicle is evolving, electric, hybrid, connected, assisted: the road must evolve with it.
- Every prohibition has a cost. Whoever introduces it must be able to quantify it.
What we are not
We are not against people who walk, cycle or use public transport: separating flows means giving each its own space, without conflict. We are against the idea that a city is improved simply by taking road space away from those who use it.